You’re Not Diversifying, You’re Tokenizing:  A Message to The Bike Industry

You’re Not Diversifying, You’re Tokenizing:  A Message to The Bike Industry The Desperate Need for Authentic Equity in The Bicycle Industry & Why the Bicycling Industry May Never Be Truly Inclusive     Inclusion as a Marketing Tactic When companies try to reach out to marginalized communities, what does inclusivity really mean?     Over... Continue Reading →

Gwen Jorgensen donates bike to help paratriathlon club via Star Tribune

First posted on - http://www.startribune.com/gwen-jorgensen-donates-bike-to-help-paratriathlon-club/391438401/ Gwen Jorgensen donates bike to help paratriathlon club By Patrick Kennedy August 26, 2016 — 3:26pm St. Paul’s Gwen Jorgensen, who won triathlon gold at the Rio Olympics, is auctioning off the bike she used during training to support the Dare2tri Paratriathlon Club in Chicago. Jorgensen, a two-time world champion... Continue Reading →

Female Cyclist Lael Wilcox Beats EVERYONE to Win Trans Am Bike Race

The bike backing extraordinaire just took first place By: Michelle Arthurs-Brennan RideWriteRepeat 22nd June 2016 Share At the start line of the 7,080 kilometre Tans Am Bike Race course in America there were nine women in a field of 66 intrepid hopeful riders. Today, the first rider crossed the line – and it was Lael... Continue Reading →

Ayesha McGowan: Bad Ass Black Woman Cyclist

http://www.bikeleague.org/content/profile-leadership-ayesha-mcgowan Share This November 23, 2015 Profile in Leadership: Ayesha McGowan Women Bike by Carolyn Szczepanski This story by Ayesha McGowan first appeared in the Fall 2015 issue of the League's magazine, American Bicyclist. A few years ago I was with a group of friends who decided it would be a great idea to participate... Continue Reading →

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