You’re Not Diversifying, You’re Tokenizing:  A Message to The Bike Industry

You’re Not Diversifying, You’re Tokenizing:  A Message to The Bike Industry The Desperate Need for Authentic Equity in The Bicycle Industry & Why the Bicycling Industry May Never Be Truly Inclusive     Inclusion as a Marketing Tactic When companies try to reach out to marginalized communities, what does inclusivity really mean?     Over... Continue Reading →

New 4th Era of Bicycling: The Mobile Evolution Has Begun

New 4th Era of Bicycling: The Mobile Evolution Has Begun Cycling Industry Gets More Mobile -Image by: http://cycle-tech.myeweb.net/   It has been mentioned several times that we are approaching the fourth era of bicycling industry.[1]  The bike industry is indeed entering in a new evolution; one full of eBikes, workshops, deliver, specialty service and convenience... Continue Reading →

How Google’s Bicycle-Riding Internet Tutors Are Getting Rural Indian Women Online – via Bicycle Magazine

Since the program's launch last year, about 9,000 guides have helped reached 1 million women Original post - Bicycle Magazine http://on.wsj.com/2cMADfs Women look at smartphones as they take part in web training as part of Internet Saathi, the joint program of Alphabet, Inc.'s Google and local philanthropy Tata Trusts, in the village of Habibwala, in... Continue Reading →

It’s time for cycling advocates to stop ignoring people of color

http://www.spokemag.co/its-time-for-cycling-advocates-to-stop-ignoring-people-of-color/ It’s time for cycling advocates to stop ignoring people of color Jen Kinney June 19, 2016 Features, Issue 5, Uncategorized Leave a Comment Last year saw the occasion of an uncomfortable shakeup at the League of American Bicyclists, one of the most influential bike-focused lobbying groups in Washington, D.C. Anthropologist Adonia Lugo, who had... Continue Reading →

How Low-Income Cyclists Go Unnoticed

http://www.bicycling.com/culture/advocacy/how-low-income-cyclists-go-unnoticed How Low-Income Cyclists Go Unnoticed There really is a world where people pedal to work, use bikes for everyday transportation and, by riding, form close communities of friends and neighbors—and it exists right in your own town By dan koeppel November 9, 2015   Photograph by David Butow Jorge Diaz turned his BMX bike... Continue Reading →

These Young Mechanics Are the Next Generation of Bike Repair

http://www.bicycling.com/culture/people/these-young-mechanics-are-the-next-generation-of-bike-repair?cid=soc_BICYCLING+magazine+-+bicyclingmag_FBPAGE_Bicycling__ Culture people These Young Mechanics Are the Next Generation of Bike Repair Don't let their age fool you—these wrenches have some serious maintenance skills By Caitlin Giddings March 10, 2016 Nayla Hale (left), 16, and Khori Wilson, 13, told us about their journeys from repair newbies to master mechanics.  Photograph by David Johnson On... Continue Reading →

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