You’re Not Diversifying, You’re Tokenizing:  A Message to The Bike Industry

You’re Not Diversifying, You’re Tokenizing:  A Message to The Bike Industry The Desperate Need for Authentic Equity in The Bicycle Industry & Why the Bicycling Industry May Never Be Truly Inclusive     Inclusion as a Marketing Tactic When companies try to reach out to marginalized communities, what does inclusivity really mean?     Over... Continue Reading →

New 4th Era of Bicycling: The Mobile Evolution Has Begun

New 4th Era of Bicycling: The Mobile Evolution Has Begun Cycling Industry Gets More Mobile -Image by: http://cycle-tech.myeweb.net/   It has been mentioned several times that we are approaching the fourth era of bicycling industry.[1]  The bike industry is indeed entering in a new evolution; one full of eBikes, workshops, deliver, specialty service and convenience... Continue Reading →

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