You’re Not Diversifying, You’re Tokenizing:  A Message to The Bike Industry

You’re Not Diversifying, You’re Tokenizing:  A Message to The Bike Industry The Desperate Need for Authentic Equity in The Bicycle Industry & Why the Bicycling Industry May Never Be Truly Inclusive     Inclusion as a Marketing Tactic When companies try to reach out to marginalized communities, what does inclusivity really mean?     Over... Continue Reading →

I Can Handle That: Fix A Flat Workshop! in Oakland

Check out the upcoming "I Can Handle That!" hands-on bike mechanic workshop series for women and gender variant folx. A collaboration with  Bike East Bay all workshops will be hosted at Spokeland. Registration required for all workshops. First upcoming is the I Can Handle That: Fix a Flat workshop on March 18th.  Please click here... Continue Reading →

New 4th Era of Bicycling: The Mobile Evolution Has Begun

New 4th Era of Bicycling: The Mobile Evolution Has Begun Cycling Industry Gets More Mobile -Image by: http://cycle-tech.myeweb.net/   It has been mentioned several times that we are approaching the fourth era of bicycling industry.[1]  The bike industry is indeed entering in a new evolution; one full of eBikes, workshops, deliver, specialty service and convenience... Continue Reading →

How Google’s Bicycle-Riding Internet Tutors Are Getting Rural Indian Women Online – via Bicycle Magazine

Since the program's launch last year, about 9,000 guides have helped reached 1 million women Original post - Bicycle Magazine http://on.wsj.com/2cMADfs Women look at smartphones as they take part in web training as part of Internet Saathi, the joint program of Alphabet, Inc.'s Google and local philanthropy Tata Trusts, in the village of Habibwala, in... Continue Reading →

From NOLA to AfricaTown, a Black Bike Enthusiast’s Dream Trek – via Colorlines

Original Post - http://www.colorlines.com/content/nola-africatown-black-bike-enthusiasts-dream-trek Skip to main content Published by From NOLA to AfricaTown, a Black Bike Enthusiast's Dream Trek To celebrate the self-determination of the Black South, women-owned adventure company Black Freedom Outfitters led a three-day journey from New Orleans to AfricaTown, Alabama. Ride along. I'm Paris Hatcher, a Black queer feminist organizer, strategist—and bike magician. I co-created... Continue Reading →

This Monday Appointment Hours Only – Make an Appointment Today!!

This Monday September 12th we are open in shop by appointment only.  Use the request form to schedule a time that works for you. Can't make our regular Monday hours?  You can now easily schedule an appointment for repairs!!  These are for Open Shop Hours, Off Hours Drop Off or Mobile Services.  Fill out THIS... Continue Reading →

Gwen Jorgensen donates bike to help paratriathlon club via Star Tribune

First posted on - http://www.startribune.com/gwen-jorgensen-donates-bike-to-help-paratriathlon-club/391438401/ Gwen Jorgensen donates bike to help paratriathlon club By Patrick Kennedy August 26, 2016 — 3:26pm St. Paul’s Gwen Jorgensen, who won triathlon gold at the Rio Olympics, is auctioning off the bike she used during training to support the Dare2tri Paratriathlon Club in Chicago. Jorgensen, a two-time world champion... Continue Reading →

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